Wednesday, April 23, 2008

Dell - Channel Fill and Methane Gas?




Michael Dell was interviewed by Maria Bartiromo on CNBC yesterday afternoon regarding Dell’s “Green” effort. At the 30 second mark of an 8 1/2 minute interview, Michael Dell suggested was that Dell was committed to be “carbon-neutral” this year. As evidence, Michael suggested that the Round Rock facility was entirely powered by wind and methane gas.

….OK…so we couldn’t let this one go by.

…Wind and methane gas?

(Hey folks, you can't make this stuff up).

http://www.cnbc.com/id/15840232?video=719280823&play=1

Let’s see. How many jokes can one think of within the next five minutes regarding Dell’s HQ being powered by wind and methane gas? ...and you don't even have to be specific about the "God Pod" in Round Rock 1 (God Pod is the caustic reference by employees to the executive offices).

Too easy.

Michael also mentioned some other points about the current quarter. The (unit) growth this quarter would result in good gains in market share and earnings.

However, he also indicated that Dell computers are now being sold in over 12,000 retail stores worldwide. In other words, Dell is filling the retail channel with units. The obvious question: How much of the earnings this quarter will be represented by CHANNEL FILL, not Channel sell-through?

How much disclosure will Dell management provide on sell-through vs. channel fill?


In other words, if Dell reports good earnings this quarter, we will need to discern the impact of the channel fill on those earnings as the units may well sit on retail store shelves for some time, and may be discounted heavily to move them out the door.

Visit your local Wal-Mart or Best Buy. Ask the sales clerks whether the units are selling.

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